The Client:

Our client, a large local organisation with a long history and many long serving employees, had recently appointed a new CEO.

The Challenge:

The organisation, though profitable, was experiencing a steady erosion of profit margins due to competition from cheaper products from low cost locations.

The CEO was given the task to enhance profitability and expand geographically.

The Solution:

Our premise:

In order to bring the transformation, we need to harness the energy of all employees and get them to believe in the future.

What we did:

Tier 1: Mapping transformation roadmap

• Helped the CEO and his direct reports articulate the desired future in terms of:
  • operating targets.
  • target customer profiles,geographic markets, employee experiences etc.
• Conducted a transformation workshop (using Appreciative Inquiry) to craft a clear and emotionally compelling narrative about the desired future.
  
  

Tier 2: Engaging employees

• The leadership spearheaded organisation-wide staff engagement through extensive communication and cascade workshops.
• They communicated the need for change using story-telling technique.
• The CEO shared the change roadmap with tangible milestones.
• He also highlighted behaviours and actions required to drive the desired change.
• Employees recognised existing strengths of the organisation and regained confidence to invest in the future.
  
  

Tier 3: Staying on course

• The CEO held his direct reports accountable for performance targets.
• Senior personnel who did not model the desired behaviours were encouraged to get off the bus as early as possible.
  
  

The Result:

A highly visible leadership team, along with intensive employee engagement, and celebration of quick wins, paved the way towards accelerated growth.