The Client:
Our client is a statutory board. They wanted to strengthen their employee centric communication on career development.
The Challenge:
Over time, as a result of many career development initiatives, there was a large amount of relevant information. However, the information was dispersed and it was a challenge to navigate this maze efficiently.
The Solution:
Our premise:
Consolidating all information and tools pertaining to career development under one roof, will enhance effectiveness and efficiency of the career development process.
What we did:
Tier 1: Designing the sitemap
- Conducted a workshop for all potential users – managers, HR and employees to brainstorm on the desired features and personalised services.
- Gathered desired information ( ‘I want to know this’ ) and functionalities (‘I want to be able to do this’) under the following headings:
- Explore self.
- Explore the world of work.
- Explore growth within the organisation.
- Agreed on content areas and functionalities.
Tier 2: Designing the content framework
- Created a one-stop portal design to provide information on career matters.
- Identified content tactics to drive employee traffic to the portal.
- Designed the portal to host important content on:
- career policies.
- competency frameworks (Core, Functional and Leadership).
- interactive competency assessment tool.
- career options.
- integrated training road maps.
- available training courses.
- learning resources such as books, articles, on-the-job activities and positive examples of competency demonstration.
- job opportunities.
Tier 3: Finalising the look and feel
- Worked with a team of graphic designers to develop designs (visual interface) and functionality for each content area.
- Created alternate design templates to choose from.
- Employees voted on final visual look of the career portal.
The Result:
- Our consulting process ensured that the user experience shaped the portal design.
- Content delivery and the functionality were customised to the users’ needs.
- Clear portal design resulted in significant savings on software development costs.