Employer Branding

As employers realise the criticality of attracting the right talent for their business success, employer branding had gained prominence.

We believe building an Employer Brand begins with articulating the Employee Value Proposition (EVP) in other words, the DNA that characterizes the organisation as an employer. Employer Branding involves much more than just creative communication of the EVP. It entails a clear plan to deliver on the Brand Promise ensuring that the employee experience is aligned with the brand promise.

We work with organisations to help them articulate their EVP, develop their creative and communication strategy for Employer Branding and prepare a roadmap to ensure that the brand experience is consistent with brand promise.